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品牌logo是什么及其设计意义黄色大片免费

更新时间：2025-09-26 00:22:32　|　人气：521645　|　作者：荀云韵,贡云轩,　|

**品牌Logo：定义、设计意义与价值解析**

**一、品牌Logo的定义**

品牌Logo（标志）是企业、组织或个人用于识别和区分自身的一种视觉符号。它通常由图形、文字或两者的组合构成，旨在通过简洁、独特的设计传达品牌的核心价值和理念。Logo是品牌视觉识别系统（Visual Identity System, VIS）的核心组成部分，也是消费者对品牌的第一印象来源。

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